With Eye on Small Businesses, Google enters the domain registration game

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Watch out, GoDaddy. Google is setting up a domain registration service aimed at helping small businesses build or improve their web presence.

Google Domains is still in an invite-only beta phase, but once it officially launches, businesses will be able to find and purchase any domain they want, including those with popular suffixes like “.com”, “. org” and new ones that will become available in the near future.

Google Domain sites will be hosted on Google’s own DNS servers – which the company says guarantee a fast response time – and users will be able to buy and sell their domains without being charged extra for private registration. They will also be able to create up to 100 email addresses and 100 custom subdomains.

Related: Google Unveils New Tool for Businesses to Manage Their Online Presence

The company says users who purchase or transfer a domain to Google Domains can build their websites through one of their partner website builders — Shopify, Squarespace, Weebly, and Wix.

Through Domains, the tech giant is targeting GoDaddy, which filed an initial public offering earlier this month, and other domain name registrars.

Related: Google just bought a satellite company for $500 million

The move also extends Google’s desire to serve small businesses. Around 55% of small businesses still don’t have their own website, hurting their growth and job growth, according to research cited by Google.

Earlier this month, Google released its My Business dashboard to help small businesses more easily manage their web presence across Google products from a centralized dashboard.

Related: Google-owned Nest buys home surveillance startup Dropcam for $555 million

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